Copywriter – Data-Driven Creativity with AI at Lunar
(Parental Leave Cover, 12 months – Immediate Start)
Are you driven by performance, fluent in financial product storytelling, and able to prompt AI with intention and precision? At Lunar, we're looking for a seasoned Copywriter with a strategic mindset, deep product understanding, and a sharp eye for how words drive both conviction and conversion.
At Lunar we are democratizing the power of money and changing the way we all bank, pay, and invest. Since starting in Aarhus in 2015, we've grown rapidly and are now a major player in the Nordics, with offices in Copenhagen, Aarhus and Stockholm 🚀
So who are we? Are we a tech company or a bank? Well, we're both, breaking free from the usual categories. Here, tech isn't just a cool add-on; it's the core of how we do things. With our own banking license, we go head-to-head with traditional banks. What sets us apart is the mix of tech and financial services, giving us the power to shake up a dusty industry that's ready for a change.
On our journey to become the best everyday bank in the Nordics, we're seeking a Copywriter to be central to Lunar's Creative Studio. You'll shape narratives, simplifying complexity to create compelling, clear, and high-performing messaging for all our digital banking offerings. Reporting to Fredrika Frenkiel, Head of Creative Studio, you'll join a team of five talented individuals working on-site in Copenhagen and Stockholm, dedicated to impactful messaging within the Marketing function.
What will you do?
Write and structure narratives around our products and offerings, from core banking features to newer propositions like Youth or Subscriptions.
Craft performance-driven copy across CRM, lifecycle flows, paid media, landing pages, and product experiences.
Use AI tools (e.g. ChatGPT, Jasper) with strategic intent—to scale messaging without compromising on tone, structure, or clarity.
Apply data and user insights to continuously iterate and improve messaging across the funnel.
Collaborate closely with Product, Growth, and Brand to ensure message-market fit in every market.
Level up the quality of our copy by applying structure, logic, and craft to each brief—going beyond execution.
Own end to end localization
Lunar is not your average bank. We build products with bold intent—and we communicate with clarity, creativity, and conviction. In our Creative Studio, you’ll help define what financial storytelling looks like in a world where AI and performance go hand in hand. This is more than a maternity cover. It’s your chance to shape how we talk to users, simplify the complex, and elevate our creative output—together with a team that loves experimentation, speed, and smart thinking.
Curious about the Lunar culture? 💚 Everything at Lunar centers around our core - to challenge. It’s infused into our four values and guides us in how to work together, lead projects, and lead people to reach our mission. Our values aren't just words on a page - they're what make us who we are and shape the vibe of our culture. And trust me, we’re all about the vibe. For a longer read about our culture, click here.
We're excited to welcome everyone to apply for this impactful role! We can’t wait to follow up with talents who we believe are the best fit based on the following criteria:
You bring 4- 8 years of experience in copywriting, preferably from fintech, tech, or performance-driven brands.
You have strong financial product literacy—you understand how banking products work, and how to explain them simply and clearly.
You know how to build offers, structure messaging, and guide user decisions through clear content.
You’re fluent in Swedish/ Danish and English, both written and spoken.
You use AI tools not just for speed, but for shaping and scaling ideas with clarity and control.
You think like a marketer but write like a product strategist—bridging the gap between feature and benefit.
You thrive in a fast-paced environment where ideas are tested, refined, and optimized constantly.
Bonus if you have experience working across multiple markets or languages.
Are you ready to join the journey? This is a 12-14 month parental leave cover with an immediate start! Apply now and let’s find out more!
While you hold on tight for us to get back to you, curious to see what we’re up to? Follow us on LinkedIn for business announcements and releases 📢, check out our Instagram for an inside scoop on what it’s like to work here 📸, and visit our blog for the latest tech and product insights! 📱🫰
Depending on the regulations in the country you will be employed, we will ask to see or obtain information about your criminal record.
- Department
- Marketing & Communications
- Locations
- Copenhagen, Denmark
- Employment type
- Contract

Copenhagen, Denmark
About Lunar
We’re a 100% digital bank that helps you manage your money smarter.
Lunar is designed for you. We’re 100% digital, always accessible and we provide everything you need for your daily economy. That means smarter ways to manage your money, more control, easier investment tools, and no hidden fees.
Welcome to the future of banking.
Lunar was founded in 2015, and since then, we have employed more than 400+ skilled people in: Tech, Design, Business Development, HR, Compliance, Banking, Marketing, Communication, Support, and much more.
The journey is only getting started, this is your cue to join it. Apply now!
Copywriter – Data-Driven Creativity with AI at Lunar
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