Are you up for a pop-up quiz? Here we go! Should you use a YouTube ad for brand awareness or traffic?

Another one? Should you use a broad or exact match keyword in Google Ads for more visibility or higher relevance?

Perhaps we tickled your Google Ad and PPC marketing brain a little bit right there! If so, keep reading!

At Lunar we are democratising the power of money and changing the way we all bank, pay and invest. We have grown by leaps and bounds since starting out in Aarhus in 2015 and are now considered a major player in the Nordics with offices in Aarhus, Copenhagen, Stockholm and Oslo, as well as employees working remotely across Europe.

As we continue to scale our impact, we are looking for a Search and Google Ads Specialist, who has a strong background within Google Ads and search and who’s, therefore, able to help us explore and drive our marketing practices within this field. You are motivated by working with user acquisition, growth, and continuous optimization. You have a broad understanding of other fields of marketing and how these can benefit each other from a strategic point of view.

As our new Specialist, you will be part of our Growth Marketing team, reporting to our Head of Performance Marketing, Camilla Moe Bogen. The Growth Marketing team currently comprises 11 amazing and talented specialists working from Copenhagen,  who are focused on driving Lunar’s performance marketing within the broader Marketing function, led by Manuel Douchez. 

We welcome all to apply to this exciting and impactful role and look forward to following up with candidates who we believe are the best potential fit based on the following criteria:

• You have solid experience working with search in a marketing team or at an agency, and it is a further advantage if you have worked within competitive industries (gaming, betting, telecom, traveling, start-ups, scale-ups, app or a subscription company.
• Whether you bring 2 or 5 years of experience isn’t decisive, but your mindset and the level of expertise you bring with you are.
• You probably hold a degree in marketing, but your experience can also come from several years of pure practical experience. We care more about what you have actually achieved than which degree you bring to the table.
• You are a self-starter and you are able to run and drive campaigns and tests completely on your own and follow up with relevant stakeholders in a timely manner.
• You have a performance focus yet can adjust and adapt to see the broader holistic picture of all the marketing efforts.
• You are most likely a bit nerdy with data and numbers to follow up on ads performances.

If this is you, please read on to learn more and consider applying. We look forward to hearing from you!

What will you do? 

• Manage the entire process of briefing assets, setting up campaigns, optimizing and controlling the budgets of campaigns across Google Ads (SEM, UAC, Display and YouTube), Apple Search Ads, Microsoft Ads and other PPC channels
• Split-testing ads, audiences, campaign structures etc. and report on the results to ensure that our marketing colleagues receive the feedback to iterate their work
• Explore new app marketing channels and formats that can generate new users to Lunar
• Drive continuous build-ups and optimization of “always-on” campaigns
• Provide input for campaign briefs and media planning
• Analyze data, build reports and measure the efficiency of the campaigns

If this sounds like the perfect opportunity for you, please continue reading to learn more and consider applying. We look forward to hearing from you!

Check out Lunar’s careers page for information on benefits and our interview process.

Curious to know what else we’re up to? Check out our LinkedIn, Instagram, and blog for the latest and greatest!

Depending on the regulations in the country you will be employed, we will ask to see or obtain information about your criminal record.