Are you a mastermind of go-to-market strategies and execution? Are you able to keep the cool overview in an organisation with multiple stakeholders and markets with fierce competition? Do you love both launching new products and optimizing the impact of these after launch? Are you able to break down the road to a successful product so it converts to a specific and tangible roadmap with clear priorities and goals? If that’s a yes, we would love to talk to you!

Mission: Let's change everything money!

Lunar is the future's hassle-free all-in-one place to manage everything regarding money. We’re here to make sure our users can handle all their finances anywhere, anytime. We believe that the banking world has become too complex. Therefore, through transparency, convenience, and most of all the feedback from our amazing users, we have set out to define the future of banking.

The job

As a Product Marketing Manager at Lunar, you will be referring to our product marketing lead in our commercial department.

In brief, your overall task is to own the full GTM strategy and execution across our value chain for your respective product(s). Currently, we have five product areas that all need each of their product marketing manager. These product areas include: invest/crypto, merchant payments, consumer banking, business banking and lending.

You will play a crucial role in helping shape, launch and sell products that improve and deepen customers awareness and engagement.

Your ultimate goal in this role is therefore to generate: signups, activation, MAU, revenue, and LTV for your respective products. You own your product area from the commercial side. If you manage to do that well, you will be a huge success with us!

Tasks & responsibilities

• Develop go-to-market strategy for your product area and lead all aspects of product launches and product life time optimization, incl. collaborating with marketing, sales, customer service, product teams to drive product sales, adoption and growth

• Support the product development process by providing strategy, testing, and consumer and business insights to ensure product market fit

• Own and coordinate the marketing and communication strategy across marketing teams and PR

• Develop ongoing product education plan for owned products and features, including targeted creative assets tailored to all relevant Lunar markets

• Set targets and quantify performance of internal products including reporting out regularly to Product and Marketing leadership
  Develop differentiated value propositions for each target audience and associated messaging strategies for new products and features

• Partner with regional marketing teams to expand product marketing programs to relevant markets and audiences

• Contribute to roadmap strategy, prioritization and goals
  
  

How do we work?

Lunar is unique in many ways and our work philosophy is no different! We are a collection of awesome individuals with a wide array of backgrounds. The thing that unites us is our sky-high ambitions and flat hierarchy.

Your skills and experience

• 5+ years of relevant experience, ideally gained in a Tech org with strong customer first culture

• Experience developing go-to-market and marketing strategies using customer insights

• Passion for customer experiences, with a demonstrated ability to use insights and data to inform your assignments

• Proven track record in building collaborative partnerships with varied teams - all with a commercial focus

• Experience driving adoption of new products / services, understanding the key KPIs and measurement approaches

• You are able to write and speak English

As a person, you are characterised by the following:

• You are passionate about your work and it’s easy to see how driven you are to succeed through the results and initiatives you bring to the table

• You have the ability to influence and communicate cross-functionally and at all levels of the organisation

• You are highly organised, with experience of working on multiple projects simultaneously in a fast-paced dynamic environment

• You have strong analytical skills and you are good at converting your observations into tangible and hands-on solutions that you are able to carry out yourself as well

• You are proactive and take responsibility if the performance of your product area needs to improve

What's in it for you?

At Lunar, we lean forward. We challenge the status quo, and we empower our employees to be brave, visionary, and persistent. You will not stand alone. You will have an entire group of equally talented people behind your back. You will have the facilities to prosper with state-of-the-art equipment and offices. And last but definitely not least, you will have everything you need to nurture your physical and mental well-being.

Do you wanna be a part of the team?

Speed, innovation, and energy like nowhere else. Can you already feel it? Take the leap and apply for the job now, you won't regret it!

If you have any questions regarding the job, feel free to contact Anne Marie Kindberg, at amk@lunar.app

We are looking forward to hearing from you!